Architecture Links - Novedge Interview

Yes, so it has been some time since I have been able to take some time and share some juicy architecture links for you. But today I think I have something good, and it's kind of a shameless plug!

A few weeks ago I was interviewed by the website, Novedge, to talk about my experience photographing Architecture and Interior/Exterior projects. It was a wonderful opportunity and I am so honored to have been even considered for this interview. For this I got to work specifically with Aurora Meneghello from Novedge, and she asked me a lot of great questions. Questions that I had to take some time to ponder.

Overall, I loved the experience, mostly because it forced me to look back at what I have done professionally over the past two years and pause over some of the accomplishments I have had and the wonderful clients I have been able to work with. I'm honored to say that I have worked and am working with some of the best clients in the industry and I invite you to check them out on my "Clients and Locations" page. I am even more driven now to continue my journey and grow even more in this industry!

I will post the beginning portion of the interview here, but I encourage you to read the full interview on their website here: http://blog.novedge.com/2014/06/the-edge-gregory-cortez-photographs-architecture.html


The Edge: Gregory Cortez Photographs Architecture

Novedge: Tell us a bit about who you are and what you do

Gregory Cortez: My name is Gregory Cortez and I am an Interior Design, Architectural, and Editorialphotographer from the San Francisco Bay Area. I work with a variety of clients in Northern California, ranging from general contractors like Principal Builders, Inc, to interior design firms like RMW Interiors, and publications like Content Magazine.

As a kid, I knew from an early age that I wanted to be behind the camera. I started off making home videos for my middle school history class because I felt like the regular PowerPoint presentations were just too boring and non-engaging. From my first video, I knew that visual media was going to be my future. Since then I have spent the past 10+ years working on developing my eye and actively working with both video and photography.

I received my BA in Visual Arts - Media from the University of California, San Diego in 2011 and have been working on my business, Gregory Cortez Media, ever since.

Novedge: What is or has been the biggest influence on your work?

Gregory Cortez: It’s hard to pick just one influence, but if I had to choose I’d say my college film professor, Jean-Pierre Gorin. He is a filmmaker and director who worked closely with Jean-Luc Godard during the French New Wave era. Because of that, we watched and studied many films from the French New Wave and other eras that had similar aesthetics. Gorin’s perspectives on creating art and telling a story through the visual medium has really stuck with me. On top of that, the work ethic that he lived by is one to admire and it's something I am still working towards.

Novedge: How do you collaborate with clients during the creative process?

Gregory Cortez: When I work with clients, I try to make it clear very early on that the entire process of a project is very collaborative and engaging. I’ll have a conversation with them in the beginning to find out what they are looking for and to tell them a little bit about my process and how I can help them get what they want. I’ll provide samples of previous works of mine to help translate some of my ideas, and also ask them to send over progress shots or any other supplemental information or imagery that will help us both be on the same page. I do my best to keep the communication very candid and free flowing. I really want my clients to feel empowered and creative and not feel as if they are just hiring someone without having a say in the project or the vision. After all, it is their work that I am documenting it and I want to be sensitive to that.

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